n African Journal for Physical Health Education, Recreation and Dance - The influence of selected demographic variables on attitudes towards selling sex at a mega sporting event : a case study of the 2010 Soccer World Cup management and governance - : sport management and governance

Supplement 1
  • ISSN : 1117-4315


The need to sell sex with mega sporting events is often justified by meeting the sexual needs and satisfaction of tourists, and both the direct and indirect economic benefits from sex sales. It is clear that this justification gives dominant weight to economic gains and neglect how the public, especially, certain important demographic groups in the public view this practice. Understanding the attitudes and opinions of demographic groups will provide us with a holistic approach to the practice. Therefore, the purpose of the study was to investigate whether four demographic variables: gender, age, education level, and employment status influences attitudes towards selling sex with mega events. A questionnaire survey was conducted to collect data. A series of Multivariate Analysis of Variance (MANOVA) were utilised to test the four demographic variables. The results indicate that all of the four variables, except education level, had a significant effect on attitudes toward sex work. The female participants showed a stronger concern over the negative impacts of sex work on families and society and exploitation than the male participants; the younger participants demonstrated a stronger concern over the risks associated with sex work and exploitation than the older ones; and the employed participants saw less positive outcomes of sex work than the unemployed. The findings were important as they might provide pointers regarding the strategies to use to market mega sport events. They may also provide vital information regarding how tolerant members of society are towards selling sex with mega sport events.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error