1887

n African Journal for Physical Health Education, Recreation and Dance - Festival tourism in South Africa : characteristics and motivations of attendees at craft beer festivals

Supplement 2
  • ISSN : 1117-4315

Abstract

Festival tourism is a growing issue in South African tourism writings. Most contemporary work examines music, arts, sports or food and drink festivals, especially wine festivals. This article addresses beer tourism which is a rising focus in culinary tourism. An international review of research on beer tourism and beer festivals provides the context for this investigation of South African beer tourism. Currently, beer tourism is concentrated upon craft beer micro-breweries and associated organized beer festivals. The article unpacks the characteristics and motivations of beer festival attendees at four South African beer festivals. Key findings are the dominance of festival attendees by Millennials, by day visitors at large city festivals, and by domestic tourists at festivals hosted in small towns.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/ajpherd/21/sup-2/EJC182966
2015-10-01
2019-11-14

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error