1887

n African Journal for Physical Health Education, Recreation and Dance - Authentic economy shaping transmodern tourism experience

Supplement 2
  • ISSN : 1117-4315

Abstract

This is a conceptual paper which outlines new integrated, multidisciplinary theoretical framework suitable for an alignment of postmodern authenticity discourse in tourism to the principles of new authentic economy of transmodernism. Firstly, the paper problematises the incompatibility of three seminal social theories of authenticity, objective, constructive and existential, arising from the recent calls to declare the modernist theory of objective authenticity obsolete in the phenomenology of new tourist experience and replace it with the postmodernist theory of existential authenticity. Secondly, the paper reveals that in authentic economy the new economic value is created through rendering five genres of authenticity to its consumers/tourists by every sector of the world's economy, including tourism. Lastly, the paper confirms that transmodernism possesses an intrinsic ability to transcend the two preceding paradigms, modernism and postmodernism, while constructing the new cohesive experiential reality based on personal transformations and enlightenment. As this new reality reinforces a sense of being true to (one) authentic-Self it culminates in transformatory tourist experience seen as a higher order need than the Maslow's self-actualisation need. The ontological properties of transformatory tourism experience are analogous to existential and influential authenticity pertinent to social and economic sciences respectively. Against this backdrop the paper provides a blueprint for a synthesis of three seminal social authenticity theories and five genres of authentic economy into transformatory experience of new tourism as transmodern phenomenon. Conceptualisation of framework of transmodern authenticity pertinent to new tourism is the main contribution of this paper to South African tourism discourse.

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/content/ajpherd/21/sup-2/EJC182970
2015-10-01
2020-09-30

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