oa Alternation - South African Attitudes to Australia and Australians

Volume 10, Issue 2
  • ISSN : 1023-1757



Cognitive science has long known that people construct pictures in their heads about the world beyond their direct experience, using messages from the mass media and other sources as their raw material. They process this information using criteria 'loaded with preference, suffused with affection or dislike, attached to fears, lusts, strong wishes, pride, hope' (Lippmann 1922:78). The result is that our images of Others are highly generalised, subjective, and relational. People tend to define an out-group by comparison to the circumstances and values of their relevant in-group. This intergroup dynamic tends to be much more influential in the formation of our images of other countries and peoples than any particular demographic or personality attribute at the individual level.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error