oa Alternation - Yes sir, no baas, three bags full

Volume 11, Issue 2
  • ISSN : 1023-1757



In this article forms of address are contrasted with preferred forms of address in research that was undertaken in 1993, months before the dawn of the new democracy in South Africa. In this large-scale study the opinions of 1870 respondents in the mining communities of Khutsong, Wedela and Kokosi on the West Rand were recorded. The respondents were mainly speakers of Sotho, Shangaan, Tswana, Xhosa, and Zulu1. The use of first names (FN) versus titles plus surname or 'last name' (TLN) are examined by applying the models of Brown and Gilman (1960) and Brown and Ford (1961). Terms of address are symbols of social structure and encode positions of equality, status or of dominance versus subordinance.

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