oa Alternation - Applicability of the technology acceptance model in three developing countries: Saudi Arabia, Malaysia and South Africa

Volume 12, Issue 1a
  • ISSN : 1023-1757



The popular Technology Acceptance Model (TAM) has been successfully tested by several previous empirical studies in North America. Only some studies were carried out to test the applicability of TAM outside this region. The primary objective of this study is to report on the applicability of TAM in the Arab world (Saudi Arabia), Malaysia and Africa (South Africa). Research in Saudi Arabia supports the applicability of TAM to the Arab culture. TAM can also be applied in the Malaysian environment. However, in South Africa the study does not provide any direct evidence to support the applicability of TAM's determinants of usage. While the TAM literature suggests that results are mostly convergent, there are situations where they are conflicting. The author provides new evidence.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error