oa Alternation - Using Cluster Analysis to investigate the role of culture in the adoption of Web-Based Learning Tools

Volume 12 Number 1b
  • ISSN : 1023-1757



Web-based learning technologies are now more or less pervasive in higher education institutions, but in many instances they are not used to their full potential. There may be many reasons for this, including inadequate technology skills on the part of lecturers, increased workload as a result of implementing such tools, and difficulties with integrating the technology into traditional teaching approaches (Singh & Blewett, 2004). Many studies have examined the issues of adoption from the perspective of the academic staff, with fewer examining the impact of student perceptions on acceptance (Grandon et 01.,2005). In this study, a student-centred perspective is therefore taken, whereby students' perceptions of web-based learning technology are solicited, and how these influence usage is determined. The impact of cultural values on this process is furthermore elucidated.

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