oa Alternation - Tacit design issues regarding the use of visual aesthetics for Web page design

Volume 12, Issue 2
  • ISSN : 1023-1757



The development of broadband Internet and emerging and converging technologies are enabling designers to incorporate more high quality video and visual sensations as part of the persuasive appeal on their websites. This paper investigates the use of visual aesthetics as communication medium on web pages and specifically subconscious tacit principles designers apply when designing for these online visual interfaces. Issues addressed in this study include principles of conceptual blending, introspection, existing literature on visual aesthetics, the relevance of visual aesthetics and possibilities of applying it in web design. Some multivariate correlations between themes and topics arising from the data collection are highlighted and discussed. Lessons for academia and management are highlighted as conceptual blending is applied to assist in interpreting results.

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