oa Alternation - How science reveals the universe, and how humans perceive the universe to be

Volume 6, Issue 2
  • ISSN : 1023-1757



This issue of Alternation contains five contributions that are written within the theoretical framework of an emerging comprehensive discipline known as Cognitive Rhetoric. They are the one that you are reading now, Mark Turner and Gilles Fauconnier's 'A Mechanism of Creativity', two further essays by myself, 'In the Mind's Eye' and 'Untangling the Web', and Elsa K1opper's 'The Use of Conceptual Metaphor in Karel Schoeman's Another Country'. As is the case with specialist contributions, the latter four essays focus on particular aspects of Cognitive Rhetoric without really giving a systematic overview of this approach. In this essay I am, therefore, providing a concise overview of Cognitive Rhetoric to provide the backdrop against which readers can read the abovementioned four contributions. I shall show that an individual's subjective perceptions of the universe differ significantly from how science objectively reveals the universe to be, and that Cognitive Rhetoric provides us with a coherent framework for understanding how humans subjectively perceive the universe to be.

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