oa Alternation - Many Shades of Orality and Literacy: Media Theory and Cultural Difference

Volume 9, Issue 1
  • ISSN : 1023-1757



Sometimes cultural difference is dramatically illustrated by historical events. In 1879, the Anglo-Zulu War began in South Africa when, at the so-called Ultimatum Tree on the banks of the Tugela River, the British authorities issued an ultimatum to the Zulu chiefs who were not familiar with the concept of a formal ultimatum. Consequently, the Zulus did not respond to the threat 'until it was too late. Such misunderstandings are bound to occur when people from differing cultures meet. It is a well-known phenomenon that delegates at the United Nations speak to one another from different cultural premises. Some of the language groups represented do not have indigenous words for concepts such as 'human rights' or 'democracy', which sometimes leads to misunderstandings.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error