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oa Alternation - The Liminal Function of Orality in Development Communication: a Zimbabwean Perspective

Volume 9, Issue 1
  • ISSN : 1023-1757

 

Abstract

The search for more sustainable methods of communicating development to disadvantaged communities in Africa has preoccupied national governments, nongovernmental organisations and international aid agencies for the past few decades (Mody 1991). So far, modem technological media like radio, film and television have been the most prominent approaches employed by development workers to address problems associated with malnutrition, sanitation, HIV/AIDS, illiteracy, family planning, gender inequality and political repression. However, these mass media have not been effective enough to address the needs of impoverished African communities (Breitinger & Mbowa 1994). As Everett Rogers (1989:680 points out, instead of seeing development communication as a mass-media centred process based on technological innovations, development workers are increasingly turning to more participatory approaches that enable them to reach out to mostly rural-based populations. One of these alternative communication strategies is community-based Theatre for Development (TfD).

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2002-01-01
2020-07-14

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