oa Alternation - eCommunication and the Theory of the Optimisation of Human Communication

Volume 9, Issue 2
  • ISSN : 1023-1757



I propose the following theory to account for the forms of communication that individuals and social groups employ within particular cultures: Humans optimise a variety of forms of communication within a culture, and between cultures, to ensure immediate direct personal survival and to maintain their culture as a long-term indirect survival strategy.

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