oa African Yearbook of Rhetoric - Rhetorical strategies across borders : the case of Brazil (1964) and Argentina (1966 and 1976)

Volume 3, Issue 3
  • ISSN : 2220-2188
  • E-ISSN: 2305-7785



This study compares the rhetorical strategies used by the Brazilian press in 1964 and by the Argentine press in 1966 and 1976 to legitimize the dictatorial governments inaugurated in those years. Starting from proposals by Chaïm Perelman and Lucie Olbrechts-Tyteca, it argues that similar rhetorical strategies underpinned the diplomacy of both countries - a diplomacy that aimed to make military regimes in the Southern Cone acceptable to the international community.

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