oa African Yearbook of Rhetoric - Neurobiological roots of the art of persuasion

Volume 4, Issue 2-3
  • ISSN : 2220-2188
  • E-ISSN: 2305-7785



The work presented here provides some exploratory argument concerning what can be expected to happen, at the biological level of the description, when a act of persuasion takes place. It also describes some scientific tools and actual neurobiotechnological methods that can be used to describe the underlying phenomena that happen during a convincing act.

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