oa African Yearbook of Rhetoric - A retórica da mídia sobre a voz de Lula

Volume 4, Issue 2_3
  • ISSN : 2220-2188
  • E-ISSN: 2305-7785



Following the announcement of Brazilian former president Lula's throat cancer on 29 October 2011, the risks presented to his voice gave rise to a wide range of comments. In this essay we propose to analyze them in terms of their different meanings and their distinct rhetorical procedures. We further undertake a reflection on certain aspects of Brazilian history, which are preserved in one of the strongest voices of the country, in order to answer the following questions: Why was Lula's voice mentioned frequently? What are the bases and implications of these comments? What role did his voice play in his public speeches, in the composition of his charisma, and in his political success?

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