oa Botswana Institute of Administration & Commerce Journal - Smart card usage on e-tailing in Botswana

Volume 3, Issue 2
  • ISSN : 1729-1070



The need to explore consumer reactions to any form of marketing has been documented by a number of researchers to be central to the marketing. In 2001, the number of smart cards usage increased by 500 % within a period of one year, to the tune of Pula 1.9 billion, making Botswana the biggest growing card market in the world followed by Kenya and Mozambique. This paper looked at the factors that accelerate the growth of smart cards usage on e-tailing in Botswana, as it becomes a technological innovation which continues to be a critical component of customer firm interaction.

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