1887

n South African Journal of Business Management - The determinants of box office performance in the film industry revisited

Volume 44, Issue 3
  • ISSN : 2078-5585

Abstract

The film industry is a significant player in the global economy. It calls for significant up-front investments with the result that analysts, studios and investors alike are interested in predicting box office success as part of financial risk management.


This study utilises global box office revenue in assessing the effects of eight explanatory variables, identified from previous studies, in the explanation of revenue. Nearly three decades after the seminal study the extension of the original methodology to global rather than USA data, still confirms production cost, releases by major studios, award nominations and sequels to successful films as the key drivers of global box office revenue. The evidence further suggests that in the modern global context, the film genre, the release date around holidays and positive critical reviews play a less significant role than in the original investigation.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/busman/44/3/EJC139251
2013-09-01
2020-07-13

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error