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- Volume 47, Issue 1, 2016
South African Journal of Business Management - Volume 47, Issue 1, January 2016
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Volume 47, Issue 1, January 2016
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The development and validation of an acculturation scale : an empirical study based on experimental data
Source: South African Journal of Business Management 47, pp 1 –8 (2016)More LessBased on a review of existing acculturation models, an adjusted acculturation model was proposed in this study and a scale for measuring an acquirer's acculturation strategy was developed. We designed an experiment to collect data to validate this scale. Using CR values, CITC and EFA, we examined the scale items, and using Cronbach's alpha and the AVE method, we tested the scale's reliability, convergent validity, and discriminant validity. Finally, taking resistance to change as a criterion, we tested the scale's criterion-related validity. The results show that the scale has good measurement properties.
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Mineral resource management : evaluating mineral resource throughput management
Authors: J.O. Claassen and P.G. LaurensSource: South African Journal of Business Management 47, pp 9 –20 (2016)More LessMining operations are increasingly challenged to sustain and improve its profitability. Mineral Resource Throughput Management (MRTM) is showing immense promise to become a fit for use mining management and improvement methodology. Research indicated that the three dimensions of MRTM, namely physical and non-physical constraint management, product payability improvement and optimised decision-making are largely based on the theory of mechanistic and organic systems, the theory of constraints and chaos theory. It also enhances best practices in quality and mining operations management. Managing the impact of variable geology (variable ore and ore body morphology), mining (variable and changing process flow chains) and beneficiation (material compatibility) conditions as well as external variables on production within the MRTM context, mainly centres around understanding and predicting the correct flow behaviour of ore (physical and quality) in downstream processes and synchronisation of the total mining value chain.
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Technophobia : gender differences in the adoption of high-technology consumer products
Authors: T.G. Kotze, O. Anderson and K. SummerfieldSource: South African Journal of Business Management 47, pp 21 –28 (2016)More LessThe advent of technology has improved consumers' daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; and this fear is known as 'technophobia'. This study aims to establish whether gender differences in technophobia and the adoption of high-technology consumer products continue to exist in this digital age, or whether things have changed over time. The findings show that women are less optimistic than men; they exhibit higher levels of risk-aversion; and they have higher cognitive-processing than do men - when considering the purchases of high-technology products. The greatest challenge in stimulating the adoption of high-technology products is the perceived risk that a consumer experiences when making a purchasing decision. Although marketers tend to assume that in the modern digital age, men and women are consuming electronics in the same manner, this study shows that this is not necessarily the case; and as a new product is introduced to the market, marketers need to employ differentiating strategies, in order to target both men and women successfully.
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Effect of earnings management on economic value added : a cross-country study
Source: South African Journal of Business Management 47, pp 29 –36 (2016)More LessThis paper addresses the association between earnings management and economic value added (EVA) among nations of the North American Free Trade Agreement (NAFTA), Association of Southeast Asian Nations (ASEAN), European Union (EU), and those classified as a newly industrialized country (NIC). Furthermore, an analysis of the earnings management behaviour is presented based on data from 2009 to 2013. The results indicated that a significantly inverse relationship exists between earnings management through either discretionary accruals (DAs) or real earnings management (REM) activities and EVA in NAFTA and EU nations. Moreover, a significantly positive relationship exists between earnings management through either DAs or REM and EVA in ASEAN and NIC nations. In addition, REM activities exhibit greater explanatory power among these nations.
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Marketing and sustainability from the perspective of future decision makers
Authors: D. Pantelic, M. Sakal and A. ZehetnerSource: South African Journal of Business Management 47, pp 37 –47 (2016)More LessContemporary research on sustainability is fragmented between multiple disciplines and areas, with on-going debates about methodological as well as practical issues. The core value of sustainability is embedded in the long-term maintenance of quality of life and contains environmental, economic and social components. Business organizations have a substantial responsibility for preserving the quality of life for future generations, as a result of the role they play in transforming natural and societal resources into goods and services. The marketing function is a major force in strategic decision-making in contemporary organizations. With its arsenal of tools for influencing (managing) consumption patterns, marketing must take responsibility for sustainable behaviour of both organizations and consumers. This article discusses the role of marketing in facilitating sustainable behaviour. Contemporary marketing education may not prepare students to use marketing's influence to support sustainability. This study, using senior level Marketing students, assesses the perceptions, opinions and attitudes towards sustainability at three different universities in Austria, Portugal and Serbia. These students represent future decision makers shaping marketing and business strategies. The results of this research inform the marketing academic community about its ability to build contemporary curricula, as well as marketing professionals who seek justification for sustainable marketing strategies. Business schools, in their role of educators, should assume more active role in shaping students' attitudes towards sustainability.
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How price moderates assessments of coffee quality across profiles of gender and experience
Authors: D. Priilaid and B. HorwitzSource: South African Journal of Business Management 47, pp 49 –60 (2016)More LessProceeding from studies that identify the extrinsic price cue as a mediator between a product's perceived and intrinsic merit, we report on a blind-versus-sighted coffee tasting experiment conducted to determine the impact of the price-cue across coffee-user categories of gender and relative experience. Seven instant coffees were tasted by 100 subjects producing 700 paired blind and sighted tastings. Aggregating the data, OLS regression models were run to estimate price-effects across discrete and overlapping bands of gender and self-confessed expertise (non-expert and expert). Our analysis reveals the extent to which price-effects demean a coffee's intrinsic merit during sighted tastings, with experienced male coffee drinkers most especially susceptible to price persuasion, and less experienced female drinkers the least. Thus our paper introduces a cheap and affective means of testing for such cue-effects. Neuro-marketing styles of testing are usually cumbersome, expensive and difficult to scale. The method show-cased here offers a meaningful alternative. These findings uphold the view that the price cue remains a critical tool in the marketing of coffee; most notably because of its potential cost-free contribution to the ramping of experienced pleasure without any augmentation of quality. Further implications are explored.
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Measuring business schools' service quality in an emerging market using an extended SERVQUAL instrument
Authors: E.R. Mbise and R.S.J. TuningaSource: South African Journal of Business Management 47, pp 61 –74 (2016)More LessAn extended SERVQUAL instrument is developed, validated and used to measure perceived service quality delivered to students by business schools in an emerging market economy. A longitudinal survey is conducted with selected students in their final year of study from two business schools in an emerging market economy. The use of the extended SERVQUAL model is suggested to monitor student/employee expectations and perceptions during and after the education service delivery process. Students attach different weights to the service quality dimensions. A new Process Outcome dimension is found to substantially add to the SERVQUAL model and is more important than the other dimensions. The validity of the extended SERVQUAL model for practical use is ɑ >0.95. Prediction of the level of service quality delivered, using four dimensions, indicates that the level of service quality is explained mostly by Process Outcome and Tangibles dimensions.
It is suggested that using the extended SERVQUAL model as a tool can enable managers of business schools to identify the factors on which students/employees base their quality assessment of the education services they receive. Knowledge of these factors will enable managers in emerging economies to periodically assess, sustain and improve quality of the whole service delivery process. Priorities can be set to allocate scarce resources properly to make effective investment decisions to improve quality per school and in higher education, in general. The paper further suggests that regulatory bodies make use of this model when comparing performance of business schools, focusing on student experiences as a supplement to the traditional performance measures.
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A management dilemma : positioning employees for internal competition versus internal collaboration. Is coopetition possible?
Authors: S. Naidoo and M. SutherlandSource: South African Journal of Business Management 47, pp 75 –87 (2016)More LessManagers are faced with the dilemma of either positioning their employees to compete against or to collaborate with each other within the organisation. Internal competition can motivate individuals and teams to strive to be the best and in so doing result in continuous incremental performance improvements. In contrast, internal collaboration can result in effective problem solving through knowledge sharing and innovation. This study investigated the key factors that drive the adoption of internal competition and internal collaboration, the consequences of implementing each approach, how levels of internal competition and internal collaboration vary at different management levels and whether a viable hybrid combination of both management approaches is possible. A qualitative exploratory study by in-depth interview was conducted with twenty senior executives. A hybrid model was developed from these research findings, which confirms that while the two management approaches have different outcomes there is an optimal way of combining them to allow managers to optimise the performance of their staff and the organisation.