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oa Communicare : Journal for Communication Sciences in Southern Africa - The creative approach of the South African advertising industry towards the black consumer

Volume 12, Issue 2
  • ISSN : 0259-0069

 

Abstract

This article concentrates on the findings of a qualitative research study to investigate the creative approach of the South African advertising industry towards the black consumer.

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/content/comcare/12/2/AJA02590069_398
1994-01-01
2016-12-11

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