oa Communicare : Journal for Communication Sciences in Southern Africa - Monitoring the media: a shift from vertical to horizontal monitoring

Volume 13, Issue 2
  • ISSN : 0259-0069



The Media Monitoring Project (MMP) was the leading organisation monitoring the total output of news in radio, television and print before and during South Africa�s first democratic elections in April 1994. The main objective of the MMP was to monitor the vertical top-down distribution of Information from powerful media institutions to citizens many of whom were first-time voters, the majority illiterate, unfamiliar with the concept of human rights and not accustomed to the language of democracy.

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