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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 22, Issue 2, 2003
Communicare : Journal for Communication Sciences in Southern Africa - Volume 22, Issue 2, 2003
Volumes & issues
Volume 22, Issue 2, 2003
Source: Communicare : Journal for Communication Sciences in Southern Africa 22 (2003)More Less
Extracted from text ... Call for papers Communicare awaits articles for its first edition of 2004, Volume 23(1), published in July of next year. Articles should be submitted to the Administrative Officer by 31 January 2004 Submit articles to: Annette Gouws Administrative officer Department of Communication, RAU University PO Box 524 Auckland Park Tel: +27 11 489 2139 Fax: +27 11 489 2426 E-mail: firstname.lastname@example.org Guidelines for submission of articles 1. All articles are to be submitted both on computer disk/or via e-mail: The material should be prepared in the following word-processing programmes (in order of preference) Word for Windows, Wordperfect (either DOS or ..
Author A. CarstensSource: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 1 –24 (2003)More Less
The main purpose of this contribution is to broaden the understanding of variables surrounding the stigmatization of people living with HIV / AIDS by analyzing a corpus of Afrikaans-speaking teenagers' narratives on HIV / AIDS. Support is given for the hypothesis that lay illness narratives are interdiscursive constructions, based on media discourses about HIV / AIDS, and mapped against the mental schemas of the narrator's own life and identity. Instances of convergence as well as dissonance between reported illness narratives (media narratives) and lay illness narratives are highlighted, with specific reference to the clustering of stereotypical features, constituting three archetypes of people living with HIV / AIDS, namely the AIDS carrier, the AIDS victim and the AIDS survivor.
Tswana - speaking students' perceptions of HIV / AIDS and poverty : implications for communication : research articleAuthor P.J. SchutteSource: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 25 –44 (2003)More Less
This article addresses the perceptions of the causal relationship between poverty and HIV / AIDS among selected Tswana-speaking students by using the theoretical framework of one of the theories of symbolic interactionism, also known as the <I>Fantasy Theme Analysis or Symbolic Convergence theory</I>. This theory is designed to provide insights into the shared world views of communicators, which would result in a better understanding of a rhetorical situation. This understanding will enable communication agents to articulate more audience-centred messages in their combat against HIV / AIDS. <br>This article describes the theoretical framework and research method that have been used. After the synthesis of the findings, recommendations are made with regard to communication with this specific target audience, but suggestions are also given to address any target audience. <br>The research indicates that there are two shared rhetorical visions exist. Almost 74% of the respondents shared the vision that poverty is the cause of AIDS, although most of them mentioned that unprotected sex with multiple partners plays a major role. The other vision, shared by 26% of the respondents, perceives unprotected intercourse with several partners, and not poverty, to be the cause. The lack of values and morals as well as uncontrolled sexual drives are perceived as contributing factors.
Theories, models and strategies in developing an effective HIV / AIDS campaign in South Africa : research articleAuthor M.E. QakisaSource: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 45 –64 (2003)More Less
There is no doubt that the impact of media messages and campaigns has helped to inform, sustain and shape attitudes on a health issue such as HIV / AIDS. They have been heralded as the most important tools in raising awareness but little is known about how much impact they have had in changing people's behaviour. The purpose of HIV / AIDS health communication and campaigns is to educate by improving health, reducing the risks of HIV infections and promoting the well-being of individuals and communities. Most HIV / AIDS campaigns have been unsuccessful in achieving this goal because of poor conceptualisation and narrow strategic approaches. In fact, the media has been blamed for perpetuating confusions around the disease. Another problem may be that most health programme interventions have not been based on theories and models. Theories play a pivotal role in planning and implementing campaign strategies. Theories and models can be used to help campaign developers understand the nature of the targeted behaviour, suitable programmes for the targeted people, the methods that can be used to accomplish change, and the outcomes for the evaluation. Media messages and campaigns, if designed properly, can have a major impact on behavioural change. In this paper, I shall look at media messages and campaigns on HIV / AIDS, and address the application of health communication theories in influencing health behaviour. Finally, I shall look at how theories can be used to develop effective health campaigns targeting the people of South Africa.
The internal communication plan as an instrument for the implementation of HIV / Aids policy in a hospital : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 65 –89 (2003)More Less
This study addresses the internal communication problems of a hospital with regard to the implementation of the HIV / AIDS-policy within a diverse workforce. <br>The research was conducted to determine how well nursing and service health workers at a hospital in North West had been informed about the HIV / AIDS policy of the hospital. It also aimed to determine what suggestions these staff members as well as the staff representatives of each department had as regards the communication and implementation of the HIV / AIDS policy in the hospital. <br>The results of the questionnaires and interviews indicate that the nursing and service health workers of the hospital have poor levels of knowledge of the content of the HIV / AIDS policy and that their communication needs are not met in the implementation of the existing HIV / AIDS policy. Recommendations are made with respect to the development of an internal communication plan to improve the implementation of the HIV / AIDS policy of the hospital.
Promoting HIV / AIDS prevention through soap operas : Tanzania's experience with Maisha : research articleSource: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 90 –111 (2003)More Less
In the past three decades television soap operas have been used as a means of health education and persuasion. In recent years, the proliferation of entertainment television worldwide has made the soap opera a powerful source of educational and social messages. One of the most critical global health issues of today is the need to reduce HIV / AIDS infection, particularly on the continent of Africa. In the 1990s, the country of Tanzania broadcast a highly effective radio soap opera to promote HIV / AIDS prevention. In 2000, Tanzania again employed the use of the soap opera to address HIV / AIDS as well as other social issues, this time through television. Our research indicates that the Tanzanian television soap opera employed in this effort, <I>Maisha</I>, effectively promoted HIV / AIDS prevention among television viewers. In particular, those who were more involved with Mashaka, the star of <I>Maisha</I>, were more powerfully influenced by the health messages communicated through the programme. The implications of this research for using entertainment for HIV / AIDS prevention are discussed.
Author P.P. FourieSource: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 112 –120 (2003)More Less
This paper addresses the unfortunate fact that social theory - particularly in the human sciences - has been ominously reticent in its intellectual input on the social determinants of HIV in South Africa. A brief overview is provided of the manifestations of HIV / AIDS as a genderised? variable. This is followed by an application to this context of the basic feminist theories - what the lessons are that these afford us when combined with the societal effects of the disease. This is done within the context of South Africa (post- 1994) as a state with a liberal constitution. The paper points out that there are distinct limits to how this particular ideology and its feminist variant are able provide a transformative impetus in our society. It concludes by emphasising the need for social theory in general and gender theory in particular to embrace ideological eclecticism in an effort to combat the hugely negative consequences of HIV / AIDS.
Source: Communicare : Journal for Communication Sciences in Southern Africa 22, pp 121 –124 (2003)More Less
Extracted from text ... Research forum UNIVERSITY OF NATAL, DURBAN FRANCIS, M.D. 2002. Interpretations of development: Culture and the development encounter in rural KwaZulu-Natal, a case study. MA (Cultural and Media Studies) Supervisor: Professor Keyan G. Tomaselli My thesis examines the concept of development through a semiotic framework in a rural community in KwaZulu-Natal. I break from the purely linguistic or text-bound semiotic framework and examine the context of the signs and signifiers of development. I argue that development should be looked at as a meaning making system. This breaks from static models and allows for contestations of development to be heard. In order ..