- A-Z Publications
- Communicare : Journal for Communication Sciences in Southern Africa
- Previous Issues
- Volume 25, Issue 2, 2006
Communicare : Journal for Communication Sciences in Southern Africa - Volume 25, Issue 2, 2006
Volumes & issues
Volume 25, Issue 2, 2006
Author Gideon De WetSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp II –III (2006)More Less
Extracted from text ... Communicare 25 (2) offers a wide-ranging selection of topics covering deep-rooted conceptual matters on communication as a phenomenon. Areas addressed include communication and revolt; communication and ecstasy; communication and power in organisational contexts; the quantum self and consciousness through communication, and, addressing the chasm between theory and practice. On more applied matters, there is a closer look at the interactive nature of reality television, as well as the ideological underpinnings of imbizo as a model for communication. On communication and revolt, Kristeva has developed the notion of revolt which, on the one hand, may be a communicational prerequisite for contemporary ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 25 (2006)More Less
Extracted from text ... CALL FOR PAPERS Communicare awaits articles for its first edition of 2007, Volume 26(1) to be published in July 2007. Articles should be submitted to the Editor-in-Chief by 16 February 2007. Guidelines for the submission of articles 1. Contributions must be submitted in English. 2. All articles (average length of 6 000 words) are to be submitted via email to email@example.com: ? The material should be prepared in Microsoft Office Word. ? Text should be in Times New Roman, 12pt and justified. ? 1.5 cm line spacing should be used throughout the article. ? Margins should have the following ..
Author B. OlivierSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 1 –12 (2006)More Less
'Revolt' is usually associated with 'rebellion', or 'revolution' in a political sense, and at an intuitive level there is certainly a connection or similarity among these three concepts. The psychoanalytical theorist and philosopher, Julia Kristeva, has however developed a notion of 'revolt' (and, related to it, of 'revolution') that goes far beyond the common understanding of the term. Moreover, in her understanding of the concept, 'revolt' may indeed be a 'communicational' prerequisite for contemporary 'globalised' society to break out of an invidious (and potentially violent) standoff between a dominant world culture, subject to the logic of the market, on the one hand, and a fundamentalist ideological reaction to it, on the other. Kristeva points the way to a creative enlivening of individuals' lives, as well as of society at large, through her passionate elaboration on the potential for 'revolution' in language and communication, and also her development of the notion of 'revolt' as a legacy of Western culture - a legacy which is under threat in the present 'culture of the spectacle'.
Author P. DuvenageSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 13 –24 (2006)More Less
The socio-cultural criticism of Jean Baudrillard (born 1929), spans from the political turmoil of France in the late-1960s, to the mediatised world of the 1990s and early 21st century. In this process his provocative work on the socio-political role of signs, symbolic exchange, simulation, and hyperreality has important implications for communication studies - and more specifically communication theory. The point is that with the "... greater mediatization of society ... we are witnessing the virtualization of our world." This contribution briefly reconstructs, firstly, two phases in Baudrillard's intellectual career - phases that shifted from an early neo-Marxist critique of the modern consumer society to a post-Marxist or postmodern view of society (which include engagements with socio-anthropology; psychoanalysis, sociology, semiology and media theory), and eventually ends in a kind of anti-theory with an extreme fatal vision of the world. In section 2 the implications of these two shifts in Baudrillard's intellectual career are contextualized in the field of media and communication studies - and specifically his concept of the "ecstasy of communication". Finally (in Section 3) some critical remarks are made on Baudrillard's fascinating, but problematic, project.
Author A. OksiutyczSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 25 –41 (2006)More Less
Power is an integral part of organisational life. Main schools of thought on the subject of power in an organisational setting consider power to be either a resource held by individuals and departments, or an inherent feature of organisational structure and society. While it is relatively easy to identify surface manifestations of power, the deep structures of power are much more difficult to analyse. Public relations literature focuses on power "held" by public relations practitioners and the power of public relations departments in their relations with other departments in an organisation, as well as the imbalances of power between the organisations and their respective publics. In the context of the increasing complexity of the organisational environment, this article suggests the application of organisational cybernetics to public relations theory, and it considers the role that organisational communication plays in releasing the productive power of employees and in designing effective organisations through the introduction of recursive organizational structures.
Exploring transcendence of the quantum self and consciousness through communication symbols : research articleAuthor R. BezuidenhoutSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 42 –61 (2006)More Less
This study is an exploration of how the quantum self, the quintessence of the individual, draws on archetypal symbols and mythologems during the process of intrapsychic communication. The process relates to the confluence of a subjective, inner experiential reality and reality as a social construct during transcendent cycles of the unique individual. The Jungian constructs of archetypal images, symbols, myths and mythologems are considered as the derivatives of this subjective, inner reality reflected in the text of a narrative and the dreams of an individual. <BR>An archetypal and mythical semiotic textual analysis of 'The Alchemist' by Paolo Coehlo, and an individual case analysis of dream symbols and a self-report based on the interpretation of a dream theme by using active imagination indicate that an inner, subjective transcendental reality is imminent in the individual. An intrinsic need for and representation of equanimity and unity are reflected in the images, symbols and myths of the self as archetype of meaning nested in the collective unconscious.
Bridging the chasm between theory and research / practice in Communication Science : a challenge in higher education : research articleAuthor G.M. Du PlooySource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 62 –84 (2006)More Less
This article investigates the problems experienced by academics and higher education adult learners when required to conduct research in real-life situations, namely to find a logical link or bridge between theory and research methodology or practice. It is argued that a chasm is found to exist, due to factors such as alienation between theory and research / practice, the role of language, culture, and, the quest for objectivity. This is a reflective scrutiny addressing the utility criterion of theory- building, dialectical and relativist thinking, plus dispositions and skills that adult learners have to develop to promote creative and critical thinking. Thereafter, five generic dimensions of metatheoretical perspectives are offered as a possible means of bridging this chasm. The article concludes with specific recommendations, which future Communication curricula in higher education should address in order to facilitate bridging the divide between theory and research / practice.
Source: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 85 –102 (2006)More Less
This article explores the motivating factors for viewer participation in the reality television programme, <I>Project Fame</I>. It looks at the interactive component of reality television, arguing that viewers are active in their media consumption. The theoretical foundation of this study is based on the uses and gratifications theory as well as the cultural studies approach to reception theory. <BR>On a methodological level, this study applies qualitative research methods in order to determine what factors motivate viewers to participate interactively in the television programme. Supported by the categories of need gratifications, this study concludes that cognitive, affective and personal integrative needs motivate viewers to utilise the various interactive opportunities and that viewers expect gratifications from participating interactively. In addition, reception theory is used to further explain viewers' active participation and interpretation of media messages in a social and cultural context.
Ideological objectives underpinning imbizo as a model of communication and governance : research articleAuthor J. MabelebeleSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 103 –125 (2006)More Less
In 2001, the South African government adopted an <I>imbizo</I> (plural: <I>izimbizo</I>) as a model of communication. <I>Imbizo</I> is a Zulu word for a traditional community gathering called by the chief to solve pertinent community issues. The word <I>imbizo</I> has its variants in many African languages in South Africa, e.g. pit&#0154;o in Sepedi, <I>kgotla</I> in Setswana and Sesotho. In African indigenous communities, imbizo is used as a platform to resolve pertinent community challenges through honest engagement between the subjects and leadership. In this article, the ideological nuances of the government's decision in 2001 to appropriate <I>imbizo</I> as a model of communication and governance are explored. It is argued that, at face value, <I>imbizo</I> is presented by government as a communication and governance model to deepen participatory democracy and public participation especially for the poor. It is argued in this article that the government's appropriated <I>imbizo</I> appears to be used to deepen the ideological positions of the government and ruling party, the African National Congress (ANC) amongst the masses. It is further argued in this article that an <I>imbizo</I> is used by government of South Africa for the attainment of four interrelated ideological objectives.<ul> <li> It is a vehicle to advance the political strategy of the ANC.</li> <li> It is used as an expression of the African Renaissance paradigm.</li> <li> <I>Imbizo</I> expresses the ideology of African unity.</li> <li> It is used as a manifestation of participatory democracy.</li></ul>
Author J.H. BoessenkoolSource: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 126 –127 (2006)More Less
Extracted from text ... JH Boessenkool Roos & Jordaan: Access to informatommunication: estimating the determinants of Internet usage in South Africa Jan Boessenkool is an Associate Professor in Organizational Culture and Management at the Utrecht University, Netherlands. The Last Word The promises of ubuntu communication As an organisational anthropologist I was very enthusiastic about the philosophy of the ubuntu concept when I heard and read about it a couple of years ago. It gave words and meaning to many of my experiences during long stays in different parts of Sub-Saharan Africa. The concept has a strong metaphoric power for African-based organisational and management theories, ..
Source: Communicare : Journal for Communication Sciences in Southern Africa 25, pp 128 –132 (2006)More Less
Extracted from text ... Research Forum B Olivier Roos & Jordaan: Access to information and communication: estimating the determinants of Internet usage in South Africa Bert Olivier, Philosophy, School for Language, Media and Culture, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa. In order to facilitate this journal's contribution to being a meeting ground for academic debate in the broad field of enquiry into communication phenomena, this section publishes information on recently completed Master's-dissertations and Doctoral theses. MASTER'S DISSERTATIONS Penzhorn, H. (2005). The interactive nature of reality television: an audience analysis. Degree: MA Communication (Dissertation) Supervisor: Prof M Pitout UNISA Reality television has ..