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- Communicare : Journal for Communication Sciences in Southern Africa
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- Volume 29, Issue 2, 2010
Communicare : Journal for Communication Sciences in Southern Africa - Volume 29, Issue 2, 2010
Volumes & issues
Volume 29, Issue 2, 2010
Author Sonja VerweySource: Communicare : Journal for Communication Sciences in Southern Africa 29, pp II –III (2010)More Less
In this issue of Communicare the focus falls on a range of topics that all deal with the emergence of a new mediasphere brought about by technological developments that have resulted in new challenges regarding the production and dissemination of media content. The increasing connectivity brought about by new technologies greatly reduces or even eliminates control over communication by intermediaries who have historically controlled the flow of information to the rest of society. In his article, Pieter Fourie argues that this new media environment requires new thinking about public service broadcasting. His argument for a new broadcasting model should be read against the background of what were, at the time of writing in 2010, a number of serious threats to freedom of expression and the autonomy of the public broadcaster.
Distributed public service broadcasting as an alternative model for public service broadcasting in South AfricaAuthor P.J. FourieSource: Communicare : Journal for Communication Sciences in Southern Africa 29, pp 1 –25 (2010)More Less
The purpose of this article is to propose / justify a new model for South African public service broadcasting, namely, distributed public service broadcasting. The justification is done against the background of a description of the changed and converged new media environment brought about by technological developments with the concomitant new production, content and distribution challenges and with interactivity as the new foundation of communicator-audience relationships. It is argued that the new media environment requires new thinking about public service broadcasting (PSB). The need for a new model is further justified against the background of the continued governance, managerial and financial problems the South African Broadcasting Corporation (SABC) has been experiencing for more than a decade, which has led to a new but controversial Public Service Broadcasting Bill (2009/2010) in an attempt to address the problems. It is argued that the problems will not be resolved. Instead, a new broadcasting model should rather be considered. It should, however, be emphasised that distributed public service broadcasting as a new model is only introduced in this article. Detail about the model is the topic of additional research that has yet to be done.
Author M. NdlovuSource: Communicare : Journal for Communication Sciences in Southern Africa 29, pp 26 –47 (2010)More Less
This article introduces a theoretical perspective on young adults' television news-viewing choices grounded in the synthesis of reception aesthetics, socialisation theory and qualitative research methodology. It argues that this theoretical framework allows for a deeper contextual reading of the reader-text relationship and for the argument that, despite post-apartheid social transformation, young adult South Africans' readings of locally produced television news texts are still ideologically situated sociocultural imports traceable to their differential class, race and gender positions in the country's social structure. Evidence produced through focus-group interviews is used to support the position of the introduced theoretical framework.
An exploratory analysis of citizen journalists as editorial gatewatchers: a case study of Gautrain blog posts vis-à-vis completion for the 2010 FIFA Soccer World CupSource: Communicare : Journal for Communication Sciences in Southern Africa 29, pp 48 –68 (2010)More Less
This study is a qualitative analysis of citizen journalists' blog posts relating to the Gautrain Project in South Africa, with a main focus on the Gautrain's readiness to commence operations on 8 June 2010 for the 2010 FIFA Soccer World Cup. This article is based on sections of a current MTech study on citizen journalism.
Citizen journalism as a phenomenon is examined within the context of the blogosphere. The gatekeeping theory is used as an approach to journalism in the online environment. So far, only a very limited number of studies have specifically addressed gatekeeping in the online environment where citizen journalists decide what is news and which issues need to be raised on the public sphere agenda. In the online context this is sometimes referred to as gatewatching.
Although not professionally trained journalists, citizen journalists often perform the same gatekeeping functions as professional journalists. As gatewatchers of mainstream media content, press releases and other background information, citizen journalists may reintroduce debate in the public sphere and introduce new insights previously overlooked by the mainstream media.
This article demonstrates how citizen journalists acted as editorial 'gatewatchers' on the topic of the Gautrain project's readiness for the 2010 FIFA Soccer World Cup in terms of seven categories. It also illustrates that when functioning as editorial gatewatchers, citizen journalists have the potential to establish new criteria for newsworthiness in the public sphere.
Author G. Van HeerdenSource: Communicare : Journal for Communication Sciences in Southern Africa 29, pp 69 –84 (2010)More Less
While much research has been conducted on consumer skepticism about advertising, limited attention has been focused on the relationship between gender and scepticism. As the Internet and new technologies continuously transform corporate communications, the relationship between gender and scepticism in new media such as the blogosphere begs further research. This article focuses on consumer scepticism of blogs that review products, services and technologies. Demographic variables - and particularly gender - are commonly employed to segment target audiences in an attempt to fit appeals specifically directed at males or females, or both. This article investigates three associated relationships: first, when gender is a significant predictor of consumer scepticism of blogs; second, when a relationship exists between scepticism as a predictor of the frequency of blogs accessed; and lastly, when scepticism is a predictor of the number of blogs visited. Data from Australia and South Africa provide the findings and offer guidance to practitioners for their new media selection and gender-based communication messages.
Source: Communicare : Journal for Communication Sciences in Southern Africa 29, pp 85 –98 (2010)More Less
This paper analyses the effectiveness of the Internet as a tool for civic engagement among youth during the 2000, 2004, and 2008 US presidential elections. In this context, youth can be understood as the segment of the electorate comprised of individuals between the ages of 18 and 25 years. The authors apply concepts of the digital divide to address, hypothetically, the question of whether the Internet is the cure-all for political malaise among youth. As such, without the digital divide, would the Internet be able to resolve the issue of low political involvement among youth? This analysis concludes that the impact of the Internet on youth political participation has been demonstrated to be successful. The Internet has not only become a revolutionary and promising political communication medium and campaign tool, it is also a bulwark of democracy.
Author T. BoschSource: Communicare : Journal for Communication Sciences in Southern Africa 29, pp 99 –116 (2010)More Less
Despite several attempts by the Antipiracy Foundation in South Africa, piracy and counterfeiting of movies on DVD is still widespread. This paper explores piracy in Hanover Park, a Cape Flats township, as an expression of a politics of resistance to racism and racial disadvantage, but more specifically as a routine social practice deeply embedded within the lived reality of community members. The research questions were guided by a desire to explore qualitatively the processes by which consumers in this low-income neighbourhood practise and understand their purchase and consumption of pirated goods, particularly films on DVD. The study found that the consumers of Hanover Park engage in a complicated process of bricolage, often recontextualising what they view to communicate new meanings, appropriating African-American and gang films as a form of political cultural resistance. Because of group and familial viewing practices, social networks are solidified and piracy often becomes a form of political bricolage against a perception of racial and class marginalisation. We find that both the 'reworking' of community and expression of resistance unfortunately seem to occur primarily in the arena of leisure, where the practice of piracy is routinised as an integral part of the lived experiences of community members. 'Globality' is experienced through a preference for Hollywood and Bollywood blockbusters; and a media-saturated globalised national context meets the unequal purchasing power and economic constraints of the local context, while resulting in little moral concern over the practice of piracy, which lends a political dimension to everyday practice.