oa Communicare : Journal for Communication Sciences in Southern Africa - Die rol van kommunikasie in die nywerheid : kommunikasie eerder as konfrontasie

Volume 3, Issue 2
  • ISSN : 0259-0069



Effective communication within the South African industrial context is vitally important if the objectives of industry are to: contribute to satisfactory national economic growth; provide adequate job appreciation; distribute economic activity to provide for sensible geographical development; improve the social well-being of the community; improve acceptable economic independence from external economic and political influences. The dilemma which faces South African industry is the heterogeneity of the South African population and that communication must take many factors such as race, cultural development, language and standard of living into account. Recognition by industry of the importance of proper communication in all facets is fundamental to the building of an economically and politically viable social structure in South Africa.

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