oa De Rebus - Don't search that trade mark - your trade-mark attorney needs the litigation work!
Your trade-mark attorney needs the litigation work! The importance of conducting comprehensive investigations prior to adopting a new name or trade mark, or launching a new product, cannot be overemphasised, particularly in the light of the far-reaching provisions of the new Trade Marks Act 194 of 1993. In the past, when a trade-mark infringement was possible only when use was made of a trade mark confusingly similar to a registered trade mark on goods or services actually covered by the registration, searching was a reasonably simple exercise.
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