1887

n South African Journal of Economic and Management Sciences - Business development in emerging markets : the impact on the spending behaviour of elderly caregivers of family members with HIV/AIDS in South Africa

Volume 13, Issue 4
  • ISSN : 1015-8812
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Abstract

Business development in emerging markets, known as the 'base of the pyramid', is not without financial risk, and a key concern in South African communities are the costs associated with HIV/AIDS. Due to the enormous demand for healthcare, many governments have opted for home-based care systems. Caregivers are mainly older women and their financial survival is critically important. We found that as the patient's illness progressed: 1) the cultural norm ubuntu led the caregiver to increase spending on the patient and a decreased spending on themselves and 2) the social pressure of stigma led to a very dramatic drop in direct interpersonal assistance to the patient and an increase in spending on themselves. Their resulting coping strategies and implications for economic development are discussed.

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/content/ecoman/13/4/EJC31328
2010-01-01
2016-12-09

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