1887

n South African Journal of Economic and Management Sciences - The impact of legislative changes in the tobacco industry on South Africans - clearing the air

Volume 6, Issue 2
  • ISSN : 1015-8812
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Abstract

The purpose of this article is to gain insight in the South African tobacco industry, its influence on the community and the role of anti-tobacco campaigns. This is done by conducting an empirical investigation of the attitudes and behaviour of smokers and non-smokers regarding the national government campaigns against tobacco products. Consequently, it will contribute in determining the efficiency of the anti-tobacco campaigns as well as the effect of the Tobacco Products Control Amendment Act, 1999 (Act 12 of 1999) on smokers and non-smokers. It is postulated that by applying the principles of marketing (demarketing and remarketing) it could contribute significantly in influencing smoking behaviour amongst South Africans.

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/content/ecoman/6/2/EJC31385
2003-06-01
2016-12-10

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