n Farmer’s Weekly - Madam Customer is always right : by invitation

Volume 2015, Issue 15044
  • ISSN : 0041-848X



To make it in the market these days, you have to know exactly who your customer is and satisfy her specific demands. A 'shotgun' approach to marketing will get you nowhere. This was the message of Dr Johan van Deventer, managing director of Freshmark, speaking at the Undercover Farming Conference held at Simondium in the Western Cape recently.

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