1887

oa Global Media Journal - African Edition - Globalised girlhood : the teaching of femininity in Cosmopolitan and True Love

Volume 2, Issue 1
  • ISSN : 2073-2740

 

Abstract

A comparison of two South African women's magazines, Cosmopolitan and True Love, via both textual and reader analysis, examines their reception by teenage girls. Do women's magazines serve as cultural developmental markers and informal educational devices in the passage from girlhood to adulthood? The study adopts a poststructuralist view on the gendered self as socially constructed within discourse. Women's magazines give 'femininity' a material form and are discursive sites-of-struggle. Critical discourse analysis is applied to the text analysis, while the concept of 'interpretive repertoires' is applied to the focus group analysis.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/glomed_africa/2/1/AJA20732740_22
2008-01-01
2016-12-09

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error