1887

oa Graphix - Entrepreneurial insights : don't discount, sell smart! : contributor

Volume 10, Issue 9
  • ISSN : 1816-0786

 

Abstract

When times are tough, the not-so-tough get discounting. The temptation to give away what you can't sell is strong - at least there's money coming in and numbers on the board - but it's a guaranteed hiding to nowhere. Sure, you're getting turnover, but profits are small (or sometimes nonexistent), there's no customer loyalty, and when times improve you're going to have a hard time convincing those customers to stick with you and pay more.

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/content/im_graphix/10/9/EJC39492
2011-09-01
2016-12-09

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