1887

oa Graphix - Beating the odds : editor's forum

Volume 40, Issue 3
  • ISSN : 1816-0786

 

Abstract

Despite popular belief (and the opinion of leaders in the digital revolution) the printing industry is still going strong and is set to grow even stronger. This is according to a study commissioned by Canon Middle East, which found that 97 per cent of organisations in Africa and the Middle East still consider professionally-printed materials to be important to their business. Furthermore, more than half of the organisations surveyed consider print to be more effective than any other type of media, while 90 per cent stated they would include print in their multi-channel communications tools.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/im_graphix/40/3/EJC134359
2013-04-01
2016-12-10

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error