1887

n South African Food Review - 'If it's good enough to recycle...' : debate

Volume 37, Issue 5
  • ISSN : 0379-6000
USD

 

Abstract

In April 2008, Tiger Brands partnered with UK-based Symphony Environmental to introduce biodegradable packaging to its flagship brand, Albany breads. It caused an uproar among members of the South African Plastics Recylcing Organisation (SAPRO) who consider the inclusion of biodegradable additives into products that are extensively recycled to be a major threat to the industry. The Advertising Standards Authority of SA (ASA) subsequently ruled that Tiger Brand's claim that its Albany bread product's biodegradable bag packaging was unsubstantiated and misleading to consumers - and it was asked to withdraw the claim with immediate effect. At the time of going to press, this ruling had just been overturned.


The debate continues ... below are contrasting opinions from both sides. Where do you stand on recycling?

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/im_safr/37/5/EJC40563
2010-05-01
2016-12-10

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error