n South African Food Review - On-pack trends forecast for 2011 that you should really know about : packaging

Volume 38, Issue 3
  • ISSN : 0379-6000



Packaging has progressed from a chiefly informational tool to an identification tool and, more recently, an experience tool. It's mostly about the brand's ability to grab consumers' attention, relate to their own identities and then create an emotional connection. There are a few key trends for the year ahead that reinforce this view.'

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