1887

n South African Food Review - How many consumers actually read labels? : packaging review

Volume 40, Issue 1
  • ISSN : 0379-6000
USD

 

Abstract

Recently, media reports have expressed 'shock horror' at the sizable number of consumers willing to admit that they ignore labels. A survey by research giant, Canadean, reported that 21 per cent of shoppers 'rarely' or 'never' read the ingredients list.

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/content/im_safr/40/1/EJC129665
2013-01-01
2016-12-11

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