1887

n South African Food Review - First impressions count : research & development

Volume 42, Issue 5
  • ISSN : 0379-6000
USD

 

Abstract

New product development (NPD) is no longer a luxury for companies in the FMCG markets. Consumers are more demanding and less loyal than they used to be. It is important that companies engage with and understand their consumers, as they seek to develop products or services that will stimulate sales.

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/content/im_safr/42/5/EJC170083
2015-05-01
2016-12-11

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