n South African Pharmaceutical and Cosmetic Review - Passion is power - : from the editor

Volume 42, Issue 10
  • ISSN : 0257-2028



Resiliency and passion are believed to be the foundation of successful brands. It's the resilient ones that are said to have the ability to overcome challenges, and to maintain their value and customer loyalty during and beyond adverse times. Change experts also say that for brands to be more sustainable and resilient, they need to deliver innovative responses to market through continuous improvement.

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