n South African Journal of Industrial Engineering - Fuzzification of the 'tows' strategic concept : a case study of the Magneti Marelli branch in the Serbian automotive industry

Volume 26, Issue 2
  • ISSN : 1012-277X


The purpose of this paper is to introduce a fuzzy approach to the quantification of the TOWS (Threats, Opportunities, Weaknesses, and Strengths) strategic concept (also known as 'SWOT'). Fuzzy logic and triangular fuzzy numbers are used to provide an alternate assessment of the internal strengths and weaknesses and external opportunities and threats in the process of developing strategic alternatives and making strategic choices. The developed fuzzy model is applied to a real-world case, conducted with the management team of the Magneti Marelli branch in Serbia, which operates as the largest supplier in the Serbian automotive industry. The results are discussed, and suggestions for further research are provided.

'n Wasige benadering tot die kwantifisering van die TOWS (bedregings, geleenthede, swakpunte en sterkpunte) strategiese konsep word bekendgestel. Wasigheidsleer en driehoekige wasige nommers is gebruik om 'n alternatiewe beoordeling van die interne sterk- en swakpunte en eksterne geleenthede en bedreigings in die strategiese alternatiewe-ontwikkelingsproses en strategiese besluitneming te verskaf. Die ontwikkelde wasige model is toegepas op 'n gevallestudie van die bestuurspan van die Magneti Marelli tak in Serwië. Dit is die grootste verskaffer in die Serwiese voertuigindustrie. Die resultate is bespreek en voorstelle vir verdere navorsing is verskaf.

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