n Without Prejudice - Aftertaste : lifestyle wine
Marketing Mojo

Volume 10, Issue 10
  • ISSN : 1681-178X



Women buy approximately 77% of wine consumed in the United States and are responsible for approximately 60% of wine consumption. Shopping behaviour is, apparently, sexually based and takes place in accordance with ecological principles. Men shop in hunter mode (ducking in and out of a shop as fast as possible) and women, as gatherers, linger to seek advice (and various other things).

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