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n Without Prejudice - Is the World Cup ready for Africa? : special feature

Volume 10, Issue 2
  • ISSN : 1681-178X
USD

 

Abstract

For years FIFA has been telling us that the only way the World Cup can work is with huge sponsorships, that savvy sponsors demand their pound of flesh, and that we should, therefore, stop moaning about the marketing restrictions and simply accept that this is the way these things work.

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/content/jb_prej/10/2/EJC49121
2010-03-01
2016-12-09

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