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n Without Prejudice - How big is your brand? : intellectual property

Volume 11, Issue 6
  • ISSN : 1681-178X
USD

 

Abstract

The intangible assets of a business, including its brands, are often said to be a business' most valuable assets. However, as brands are incorporeal assets, convincing others of the actual monetary value of a brand depends on acceptance and credibility of the method of valuation.

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/content/jb_prej/11/6/EJC49724
2011-07-01
2016-12-10

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