n Without Prejudice - A whole new ball game : intellectual property

Abstract

Recent developments both local and global have had a telling impact on the future of intellectual property rights for rights holders. To be more precise, the manner in which a proprietor interacts with their intellectual property is being redefined. An event which illustrated this dynamic for us in South Africa, was the 2010 FIFA World Cup (the FWC). Behind the excitement on the pitch and the month long football carnival were machinations involving the intellectual property rights (IPR) which forms a crucial element in the organisation and staging of the tournament.