n Without Prejudice - Brand protection advisable in sub-Saharan countries : intellectual property

Volume 14, Issue 1
  • ISSN : 1681-178X


According to a recent report, the population in sub-Saharan Africa, which currently stands at approximately 1.1bn, could double by the year 2050. Due to its growing population, the region presents huge opportunities for new investments and for the sale of goods to a growing consumer base.

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