n Without Prejudice - This is what happens when you fix what wasn't wrong : advertising

Volume 14, Issue 1
  • ISSN : 1681-178X


Prior to September 2012, the Advertising Standards Authority of South Africa (the ASA) was the primary body tasked with adjudicating complaints lodged with it against advertisements promoting medicines and related health products and those containing health-related claims. This function has now been assumed by the Marketing Code Authority (the MCA), a self-regulating authority comprising pharmaceutical industry stakeholders that aims to regulate the ethical promotion and advertising of health products in South Africa.

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