n Without Prejudice - A blow to the ASA is a blow to consumers : advertising

Volume 16, Issue 5
  • ISSN : 1681-178X



The question of whether or not the Advertising Standards Authority of South Africa (ASA) has jurisdiction over non-members has, in recent years, been a contentious one. My own view has always been that, while the ASA is a creature of contract, it has a contractual duty to its members to make decisions on complaints against non-members. While the non-member may choose to ignore the decision, the member may apply it.

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