n Without Prejudice - World Cup victory for Heineken : intellectual property

Volume 8, Issue 5
  • ISSN : 1681-178X



Heineken, an official sponsor of the 2007 Rugby World Cup, launched its advertisement, screened on international television, depicting various continents being pushed together towards the host nation France, while featuring a number of wellknown landmarks from various countries. The advertisement had a dramatic war-like theme, depicting men of different rugby playing nations scrummaging their continents towards France.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error