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n Without Prejudice - "Gone upstairs" : intellectual property

Volume 9, Issue 6
  • ISSN : 1681-178X
USD

 

Abstract

The Indian Premier League (IPL) was recently hosted in South Africa when the Indian government refused to sanction the match schedule because the clash with federal elections in India caused security concerns. In just three weeks IMG (the sports marketing giant responsible for organising the tournament) had the enormous task of selling 59 IPL games across eight cities to a South African public already engrossed in Super 14 rugby mania.

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/content/jb_prej/9/6/EJC50892
2009-07-01
2016-12-10

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