n Journal of Contemporary Management - The strategic implications and management considerations of work / life programs

Volume 1, Issue 1
  • ISSN : 1815-7440



This article details research on work / life balance conducted at a large multinational organisation. Findings from this study help to delineate current approaches to flexibility initiatives and also help to recommend effective strategies and practices for successful flexibility initiatives, as well as requirements for managers and HR to understand and implement these programmes successfully.

The purpose of this article is to examine the possible role of work / life programmes and the issues surrounding the implementation thereof. It has been shown that there are strategic benefits to be gained from work / life initiatives for both organisations and employees. However, long hours are viewed culturally as a sign of commitment and hard work and many researchers have confirmed this view. The perception is that employees who use programmes for balancing work / life are not serious about their careers. This misconception needs to be dispelled publicly by the senior employees of the company.
This study was carried out over a period of nine months and included a literature study, face-to-face interviews, and an electronic survey of employees at a large multinational in South Africa. The face-to-face interviews were conducted with executives, senior managers and first line managers.

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