n Food Manufacturing Africa - Products that meet consumer demand - editor's comment

Volume 6 Number 3
  • ISSN : 2309-5334


As a staple food, baked goods are showing significant growth. Demand is driven by fast-growing urban populations seeking convenient food items such as bread and pastries. Mintel’s report about this category provides some additional insights. It found urban consumers spend an enormous amount of time travelling to and from work. Many return too late to eat a proper meal and resort to eating bread for supper and often breakfast too. Bread appeals to low-income consumers because it’s cheap, filling and can be combined with a variety of toppings.

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