n South African Food Review - Sugar reduction and clean labelling significant, but not predominant - snakes & confectionery

Abstract

Global sales were worth US$85.8 billion in 2017 and are expected to reach US$100 billion by 2022. While concerns about sugar confectionery ‘unhealthiness’ are apparent when consumers are questioned, it does not necessarily relate to actual purchasing or consumption habits. Three leading drivers of choice are flavour, cost and indulgence. Indulgence is the key factor that Italian, French and Russian consumers relate to when buying sugar confectionery. In other countries, flavour and cost are more important considerations.