n Meetings - The King Kong of content - how to

Volume 2019 Number 83
  • ISSN : 1684-9264


The world of MICE presents a unique opportunity to every marketer’s conundrum – getting the right people together, in the right place, at the right time. But, if your objectives here are not clear cut, this will compromise key messaging from the onset; structuring content to meet these goals will better frame your event topics, timing and format. “Developing a content strategy for events will always take some time, but if you break it down from the start, things will always run much smoother,” says Josh Naehr, a professional marketer and event blogger.

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